The Xbox 360 GPU
While Microsoft's focus on the CPU was efficiency, with the Xbox 360's GPU, it pulled out all the stops. Designed by ATI, Microsoft controls the IP of the GPU; meaning, Microsoft can manufacture and do what it wishes with Xenos (although we're assuming that they can't stick it on graphics cards and start selling it to the public).The GPU also acts as a North Bridge in the system, but we'll get to that role a little later. Like the Xbox 360 CPU, we've talked about the GPU in great detail in the past, but we'll briefly go over the highlights here.